Ethos, Pathos and Logos A General Summary of Aristotle's Appeals. .. The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos.
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An everyday example of an appeal to logos is the argument that Lady Gaga is more popular than Justin Bieber because Gaga's fan pages collected 10 million more Facebook fans than Bieber's. As a researcher, your job is to find statistics and other facts to back up your claims. When you do this, you are appealing to your audience with logic or logos.
More than 2,000 years ago, the Greek philosopher Aristotle came up with three different categories to describe how people use rhetoric to persuade people: Ethos, Pathos, and Logos.Each of these terms describes a different way to try to reach an audience and convince them to agree with you.
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos.